Integrated Marketing Communication minor
The emerging field of integrated marketing communication is a strategic blend of advertising, public relations, and marketing that helps to grab consumer attention and build a strong brand.
Employment Opportunities and Careers
Students versed in integrative marketing communication can find employment opportunities and careers for:
- account executive
- advertising account executive
- art director
- brand manager
- copywriter
- event planner
- fundraising/development executive
- integrated marketing executive
- journalist
- marketing executive
- media buyer or planner
- media buyer/planning
- media relations specialist
- public relations executive
- publicist
- research analyst
- sales executive
- social media manager
- strategic planner
Integrated Marketing Communication Minor Course Options
A minor consists of a minimum of 18 credits in a particular discipline and requires one 1000-level course and two 3000- and/or 4000-level courses. The remainder may be chosen from current discipline course offerings at any level and are determined by the student and academic advisor.
- Marketing
- Advertising and Sales Promotion
- Strategic Marketing
- Public Relations
Choose two courses from the list below:
- Fundamentals of Graphic Design
- Graphic Design II
- Sales and Relationship Building
- E-Marketing
- Marketing Research Methods
- Consumer Behavior
- Digital Media Production
- Special Topics: Advanced Digital Media Production
- Communications Theory
- Special Topics: Web Design / Multimedia
- Broadcast Media
Keeping the Keystone Promise
Our pledge that within six months of graduating from Keystone College you will have received at least one job offer or been accepted into a transfer or graduate program.